Wednesday, 21 September 2016


 We bumped into Victoria Salomonsen with a camera in her hand during Copenhagen Fashion Week last season. After a few drinks, we decided that we need to make a photo series together. And here it is! We also had a chat with Victoria about her love (and hate!) for the autumn.. 

Name: Victoria Salomonsen
Star Sign: Fish (25.2-1997)

Where are you from and where are you currently living?
I grew up in Copenhagen in a city outside the big city. I still live here with my parents and I'm very happy with it since this city has everything you could probably ask for when you both love nature and the city lights.

What are some of your favourite and least favourite things about the autumn?
Pros:1. No flies! I have a horse and training him in the summer is very hard because of all the flies and mosquitoes.
2. I hate to wear summer clothes, so autumn really helps me to start layering with boots and coats.
3. The colors on the trees are beautiful and the sunsets are more intense + the weather is more crispy.

1. The weather gets so many mood swings here in Denmark during autumn. You can NEVER depend on it. (Constant clothing-crisis)
2. The sun dies faster. Days are getting shorter.

Describe your photo series with 5 words:Powerful, independent, playful, natural and childish.

Monday, 19 September 2016


For this season we wanted to make sure that whatever dark tones you will wear head to toe,
you will always be able to spice up every outfit with one of our shiny silver bags.

Kate Rock around our headquarters in Stockholm with the perfect weekend bag Jack.

Closeup of the Meave Backpack!

Wednesday, 17 August 2016

5Preview in PLATEA Magazine

To welcome the more breezy late summer evenings we have now launched the AW16 Collection.
Featuring classic checkered patterned pieces such as the Irma Coat and Sila Trousers, here shot in a beautiful editorial published on PLATEA Magazine.


Photo by Magnus Lechner
Fashion editor Gina Pieper
Hair & MakeUp by Alexander Hofmann c/o Uschi Rabe using Chanel & lies formula
Model Amelie R. (PARS Management).


Monday, 15 August 2016


5Preview's AW16 available now in-store and online


Drawing inspiration from the triptychs of the painter Francis Bacon, 5Previews AW16 collection is also heavily featuring slogans adapted to different themes; Sabotage, Corps de ballet and Midnight, each with its own typographical expression. The collections are inspired by military items, vintage and unisex looks and show a strong DIY characteristic, with patch working based on cutting apart and sewing together different pieces in silk, fleece and knitwear.

Wednesday, 10 August 2016


Our Elliot tee's from the Prefall 16 collection is the perfect staple tee to team up with your favorite pair of blue denims.